Do You Have A Written Goal to Keep Your Existing Customers?
Posted in Chapter 6
The “Manny” Ways Of Customer Service
Do You Have A Written Goal to Keep Your Existing Customers?
The surest way to miss success is to miss the opportunity.
––Victor Chasles
He who writes things down has increased his chance of success 500 percent.
I just love working with people who keep everything in their head.
You can ask them if they have goals and they say yes.
Then ask if they have written goals, and they say, “No, I don’t need to write them down. I know what they are.”
Story:
If you have ever been to a Brian Tracy seminar on goal setting, you know that he starts by having you write down 10 goals you want to accomplish in the next year. Do you know that eve n the people who never look at that sheet until a year later have accomplished many if not most of those goals? It is not magic, but it sure seems that way. It is simply that when the hand and the brain connect, something strong happens.
Try it and see what happens.
Right now, go and write down 10 goals you want to accomplish in the next year. Then a year from now, go back and see what happens.
Special Note: Keep reviewing the list and it will get done much faster. You do want results, don’t you?
Write it down –– stop thinking you will remember it!
If you are the typical business person, you are already running at 100 mph.
Write down goals to keep your existing customers.
One goal might be to keep the top 20 percent of your existing customers.
What are the standards for your industry?
If you don’t know, find out. This is one great use of the Internet.
Know them and always shoot to be way better than the standard.
Being up to standard is like being average. It ’s only OK.
Are you interested in being OK –– or the best?
Next, define how you are going to go beyond the standard. How are you going to be better?
Make a simple list. Write it down.
Write it down now!
Stop – do it now!
Are you going to visit your customers? How often?
Are you going to call them? How often?
Are you going to e- mail or mail them? How often?
How are you going to track this?
How are you going to measure it?
How can you determine if it is working? Or not working?
Then what are you going to do?
Rule #6:
Writing it down increases your chance for success 500 percent. Why would you even think about whether you should write it down?
Do it now.
Stop thinking about it.
Write it down.
To get the entire book:
http://www.mannynowak.com/infobk10906.htm
