7 Steps To Building A Brand That Stands Out From The Herd
Posted in The CattLeLogos Method™ of Branding:
An extensive interview with Jean Wilcox as she explains the seven steps of the CattLeLogos Method of Branding:
Step 1: Vision the big picture… the foundation of your “Brand Promise”
Step 2: Image the look and feel of your Brand Package … shapes, images, colors, and behavior all create impressions and generate emotional responses
Step 3: Message a collection of statements that support your Brand Strategy … including body language and tone of voice as well as specific statements, words, and phrases
Step 4: Means the way in which you reach your target market … word of mouth, mailers, web sites, e-zines, tradeshows, ads, presentations, blogs, etc.
Step 5: Implementation using tools, training and templates to carry your Vision, Image, and Message through all Means of marketing materials and customer interactions …
Step 6: Evaluation monitor how well you Brand Strategy and Marketing Program are working. How are people reacting? What do they say? Does your process work? Are employees using brand correctly?
Step 7: Maintenance Hold everyone accountable
This process often repeats itself and certain steps need to be revisited
Have you ever wanted to find out how branding could help you? Are you looking for advice from a successful entrepreneur who uses branding for her own business success.
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